Built to Grow Brands.
We're a multi-division marketing agency helping mid-size companies cut through the noise — with vehicle wraps that command attention, gaming terminals that generate passive revenue, and Salesforce solutions that turn data into deals.
Started With a Simple Belief.
GoodHawk Marketing was founded on the idea that mid-size companies deserve the same caliber of marketing strategy as the big players — without the bloated agency overhead. We built three focused divisions, each one designed to deliver measurable results in its lane.
Today we work with businesses across Illinois and beyond, helping them grow their brand presence, add revenue streams, and build the sales infrastructure to scale. We're not a full-service agency that does everything okay. We do three things exceptionally well.
How We Work.
Every Time.
Results Over Optics
We measure success by what moves the needle for your business — not vanity metrics or award-show trophies.
Straight Talk
No jargon, no runaround. We tell you what we think, what we recommend, and why — then we get to work.
Deep Expertise
Each division is staffed by specialists, not generalists. You get people who live and breathe their craft.
Long-Term Partnership
We're not here for a quick project. We want to be the agency you grow with for the next decade.
The People
Behind the Work.
Joe Goodwin
Founder & CEO
Joe founded GoodHawk Marketing after 15 years in brand strategy and outdoor advertising. He leads the agency's vision and client relationships.
Gianna Goodwin
Director of Operations
Gianna keeps all three divisions running in sync — from project timelines to compliance and client onboarding.
Joe W. Goodwin
Creative Director
Joe leads design across the agency, with a specialty in large-format vehicle wrap graphics and brand identity systems.
Let's Build Something Together.
Tell us about your business and goals — we'll tell you exactly how we can help.